Project Overview
Careism is a premium beauty and hair care ecommerce brand focused on high quality self care products. The brand had strong products and good market potential but was struggling to convert traffic into consistent sales.
Our goal was to restructure their paid advertising system, improve conversion rates, reduce acquisition costs, and build a scalable PPC strategy that could generate steady and profitable growth.
The Challenges
- Low conversion rate
- High cost per click
- Unstructured campaigns
- No clear funnel strategy
Our Strategy
- Rebuilt Meta and Google Ads structure
- Implemented full funnel targeting
- Launched creative testing campaigns
- Optimized audiences and keywords
- Focused on data driven scaling
Results
- 300 percent increase in conversions
- 16 percent lower cost per click
- Higher return on ad spend
- Consistent revenue growth
Conclusion
Through a structured PPC system and continuous performance optimization, Careism transformed its paid advertising into a scalable growth engine.
Instead of inconsistent results, the brand now operates with a clear strategy, controlled costs, and predictable revenue growth.
