Perhaps one of the best tools used in digital marketing is Google Ads. If properly utilized, Google Ads can generate leads, increase conversions, and provide a significant return on the investment. But if you have mistakes in your google local service project plans, the tool easily turns into wasted money with no results to show for.
It’s fair to say it’s not Google, it’s the strategy behind the ads. One of the biggest mistakes businesses make is trying to run campaigns without expert help. That’s where Keach, a Google Ads agency, comes in, turning ad spend into measurable growth.
In this blog, we are going to discuss some of the most common mistakes companies make with google ads and provide practical suggestions on how to make the most out of those.
Wrong Keywords Selection
Out of all the mistakes that can be made in Google Ads, none are bigger than selecting the wrong keywords. Targeting keywords too broad will more than likely get clicks, but the people clicking are not interested in your product. Or, only focusing on ultra-niche keywords can be too limiting.
How to resolve: Conduct thorough keyword research. Use negative keywords to eliminate irrelevant queries. Rather than targeting single, pricey terms, aim for long-tail keywords that match user intent.
For instance, instead of optimizing for ‘shoes,’ focus on ‘women’s budget-friendly running shoes.” Or head to our Paid Advertising Services.
Poor Ad Copywriting
Congratulations on getting the targeting right. But if the ad copy fails to connect, you risk getting no clicks, or worse, clicks with no follow through. Copy that doesn’t connect, identify, or articulate the value of a product with a clear message, benefits, or CTA may be a common Google Ads mistake and there is a certain lack of copywriting skill involved.
How to fix it: Align the ad copy with the value created on the offer. Write for the audience, articulate the value clearly, explain the benefits, use strong CTAs, and ensure that the ad and the landing page relate to each other.
For example, if your ad promotes ‘50% off your first order,’ your landing page should highlight that exact offer. Consistency like this builds trust, creates convenience for the user, and leads to higher conversions.
Ignoring Landing Page Experience
Your ad may be perfectly optimized, but designing the landing page solely around conversion goal puts much of the return ad spend to waste. Enhancing the landing page experience comes from reducing load times, simplifying design to minimize a mess, and sharpening the content to be hyper relevant for the ad campaign.
How to fix it: Tailor the ad landing page to speed, relevance, and mobile optimisation. Make sure the landing page spaces out the relevant information to sufficiently answer the users query.
If the ad has a CTA for “google local service ads”, the target audience should be navigated to a dedicated page with local service offers, not a generic homepage.
Not Using Conversion Tracking
Another mistake is “spending blind”, running an ad and not knowing what the conversion is. If you do not have conversion tracking, you do not know what clicks lead to a sale.
What’s the solution: Create a Google Analytics Account and link it to the Google Ads account. Set up tags to monitor important activities such as form fill-outs, purchases, and downloads. Campaigns driven by data makes sure your money is being spent on things that work.
No A/B Testing
Most advertisers create one ad, cross their fingers, and hit the run button for eternity. A lack of A/B testing will result in a lot of missed chances to optimize performance and drop expenses.
What’s the solution: Create and run different variations of your ad by changing the headline, description, image, and CTA. Identify the winning ad in variations and run them alongside each other. Changing sentiments such as, “Buy now” and, “Get started today” helps to drive up clicks and is worth the effort.
Ignoring Local Targeting
Service businesses tend to miss the geo targeting opportunity. A lot of businesses get local google service ads and forget to geo target their campaigns to the service area, and in turn spend money targeting irrelevant clicks.
What’s the solution: Employ geo targeting to ensure your ads are seen by your target audience who can access your service. Use local campaign extensions such as phone numbers, addresses, and maps to reach local customers easier.
Bonus Tip: Get Professional Support
Achieving successful advertising results still comes from a lot of work such as creating a plan and following through phases of a plan. Each stage such as keyword research and conversion optimization plays a vital role and needs as much diligence.
For this reason, most companies choose to work with specialists who provide google ads management services due to the fact that they bring significant value to the business.
A best google ads agency that has the right experience will let you optimize your spending, avoid expensive blunders, scale ROI, and optimize your campaigns to suit your business goals. It’s not about how much you spend; it’s about how efficiently you spend it, and the results you get in return.
Google ads is more than just running ads and trying to get a click, it is also about trying to drive real value towards the business. These six google ads blunders will help you improve your ads and make your budget work better.
Keep in mind that every click you receive is at a price, and therefore, should be used in an effective manner. Select the most appropriate and competent google ads expert agency who understands the specific goals you are trying to achieve and help you cut down on the spend and improve your results.
Do you want to improve your google ads campaigns? Get in touch with us and let us help you maximize the campaigns you are running for continuous growth.
